We all remember Google’s first attempt at creating a social networking scheme, Google Buzz; yet, it failed to catch on because it was mainly a simple add-on to GMail. Now we meet Google+, which actually looks interesting.
Unlike Facebook, Google+ seems to be building that community aspect that would make you feel more connected. Similar to how Facebook USED to be. A marketing strategy that they are using is this invite service, which is oddly similar to how GMail first rolled-out.
Only time will tell if this network will even compete with Facebook and/or Twitter.