We all remember the Yahoo! of yesteryear; the convenient search tool that integrated email, news, and more into the service. In fact, Yahoo! was my primary choice for years; until I met Google. So, what exactly has caused that downward spiral that Yahoo has been engulfed in throughout the past few years? For starters Yahoo’s search engine market share has been falling for six straight months and as of February 2012 they are at 13.8 percent while Google is at 66.4 percent and Bing at 26.2 percent.
If we rewind time to the early 2000s you will remember that Yahoo! was at the forefront of search engines. Fast forward to today where they are looking to layoff 2000 employees. So, what could cause this spiral:
- Failed advertising campaigns
- Poor acquisitions
- CEO troubles
Bottom line: Yahoo! could really turn things around because the search is still powerful and they have many other services that make the ecosystem great. However, trying to sue Facebook will not cut it.