Tag Archives: search

Do you YAHOO?

We all remember the Yahoo! of yesteryear; the convenient search tool that integrated email, news, and more into the service.  In fact, Yahoo! was my primary choice for years; until I met Google.  So, what exactly has caused that downward spiral that Yahoo has been engulfed in throughout the past few years?  For starters Yahoo’s search engine market share has been falling for six straight months and as of February 2012 they are at 13.8 percent while Google is at 66.4 percent and Bing at 26.2 percent.

If we rewind time to the early 2000s you will remember that Yahoo! was at the forefront of search engines.  Fast forward to today where they are looking to layoff 2000 employees.  So, what could cause this spiral:

  • Failed advertising campaigns
  • Poor acquisitions
  • CEO troubles

Bottom line:  Yahoo! could really turn things around because the search is still powerful and they have many other services that make the ecosystem great.  However, trying to sue Facebook will not cut it.

Google collects your data? No surprise here.

Google the search behemoth has been in recent headlines because of the new unified privacy rules that will span all of the services offered by the company.  However, the hubbub is over data that it is collecting about the users they serve.

Don’t all services and companies that offer FREE products to an end user collect some type of data?

All companies do this:  Apple, Microsoft, Google, Facebook and more.  So why trash the name of Google when everyone in the industry is doing the same thing.  Google makes most of its profits by serving relevant ads to you based on searches and information that you’ve input into different profiles that are served through Google (Google Plus and more).

Bottom line:  Do not act like this is news to the technology world; if you are using services online you have been tracked for years.  Google allows users to change their privacy settings; so if the above scares or threatens you — look into adjusting your settings.