YouTube Red.  YouTube’s answer to  premium video content — yes, we we’ve seen it coming.

So, what is it?  And do you need it?

YouTube Red is YouTube’s ad-free version of the service that will also allow you to save videos for viewing offline later and allow for background play.  The Red subscription is $9.99, which will include subscriptions to Google Play Music All-Access and extends to YouTube Gaming and YouTube Music.

In addition, in the future you may expect to see some exclusive content from popular creators appearing in Red.

Bottom line:  I don’t think that YouTube Red will be revolutionary or game changing — nor does anyone necessarily need it; however, we will see how much premium content will actually land here as content should be worth the premium that users will be paying.

Hear more of my opinion on YouTube Red on Session #3 of Whaddup Tech, here.