Posts tagged “Amazon

What Apple’s HomePod Isn’t

Apple’s HomePod is available for preorder now and will be shipping and available in stores on Friday, February 9th.  Apple Music, home control, smarts and more are what this speaker aim to give customers.


Background

At WWDC 2017 HomePod was announced and touted to be a revolutionary speaker, that aims to use a seven tweeter beam-forming array, 6 microphones, Apple’s own A8 chip and a top loaded woofer to deliver an unmatched musical experience.  Originally, the device was slated to ship at the end of 2017 and got moved, as Apple products other than iPhone, do to a later time.

That time is now.

Source: Apple

Out of the gate, Apple noted that this product is “speaker first”; however, you would interact with it through a voice layer — Siri.  Apple’s digital assistant has gotten a lot of well deserved hate over the years for simply lacking in substance when compared to Google Assistant or Amazon Alexa.  Instantly, Apple is saying to not compare the HomePod to a Google Home or Amazon Echo product, not because they necessarily believe that their product will instantly be better — but because of what HomePod isn’t.  HomePod isn’t meant to be a smart speaker, it’s meant to be a revolutionary audio device that will fill any room with sound like it’s never been encompassed before.  It is not meant to knock your socks off by what Siri can do and in all honestly we know that at this point, Siri lacking in the “smarts” department is an understatement.

With that being said, “speaker first” continues to ring in my head — so what does that mean?  For the price of $349, I should expect to get a high-quality audio device that can rival the king of consumer home audio, Sonos, who is known for producing high-quality, high-fidelity speakers that you can stream audio to and HomePod is coming for the throne. On the other hand, regardless of how Apple positions this product, the majority of customers will look at this as a smart speaker, rightfully so — meaning that in 2018 it may be speaker first, but at some point, it’s going to need to flex those “smart” muscles.

Is cutting the cord for you?

6 years ago, while I was still in college, I officially said goodbye to cable and I’ve never let it rear it’s ugly head again in my household. Why? There are far too many options available on the internet that provide the same level of enjoyment.

When you think of TV, you think of something that requires you to sit down at a certain time at a certain interval everyday or every certain scheduled amount of days for you consume some type of event or television show. However, when you think of entertainment in relation to the internet you can get these things whenever and wherever you please so it’s much more of a come as you and grab what you want type of experience.  This is the absolute greatest for me because I refuse to build my schedule around what comes on a black box in my living room, it’s ludicrous. Yet, why do we see so many people that conform to the norm of having a cable subscription with more channels than they will ever watch?

Cutting the cord is easy if you have a plan.

Cutting the cord is easy if you have a plan.

It’s easy.

For some, cutting the cord is simply too difficult.  However, nothing is too difficult in a day and age where a quick Google search can tell you everything from Obama’s age to how far Jupiter is away from the planet that we dwell on.  So being “too difficult” IS NOT a valid excuse.

Options for accessing media:

  • YouTube
  • HuluPlus
  • Netflix
  • Plex

The above list are just a few avenues that you can take to begin cutting the cord.  It is feasible and certainly the way of the future.

Take control of your experience, don’t be the person that creates their lives based on what TV has to offer!